Generated leads were not being tracked. This led to the same customers and prospects being contacted by different representatives for the same topic, leafing to churn. It was not possible to ascertain what channel partners were doing with the leads. This increased CAC. The GainOps solution made lead tracking and analysis easy and helped find ways to reduce Churn and CAC.

A consumer packaged goods company used a "one size fits all" approach to customer service and consequently lost customers. GainOps designed and implemented a solution that identified particular needs of customers and assessed their churn risk. This helped the business reduce churn significantly.