Sellers enable buyers to customize the products and services they purchase. This saves them from purchasing relatively general solutions that may not meet some needs while containing some features that are not needed. This is key for revenue growth as buyers are very clear about their needs and will not pay for features and services that they do not need.

Configure Price Quote (CPQ) automation helps make the complex activities of product and service customization, pricing and sales quote creation accurate and quicker.

Configurations and pricing data always need to reflect the latest product and service features and their prices. This becomes error-prone and expensive without automation as feature combinations and prices evolve rapidly.

Further, manual processes when combined with data errors lead to the wrong product or service being presented to the customer or the wrong price being quoted or both. This leads to higher customer churn and CAC and lower margins.

CPQ automation helps prevent the wrong product or service configuration and wrong price quote from being presented to the customer. This sharply reduces sales cycles, customer churn and CAC and, thereby, increases margins.