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Coverage Model

Better Coverage Model leads to happier customers

Coverage Model

Better Coverage Model leads to happier customers

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What is a Coverage Model?

Coverage Model means how are the customers best covered.  The Problem being solved is – how do cover all the potential customers with the limited sales team you have. Example – How do you cover 100,000 potential customers with a sales team of 42 people.

Why Coverage Models matters?

The bigger customers will have adequate coverage. I know of a ceo who drove a truck over to the customers location Christmas eve…

But it is the mid and small size customers that suffer. Businesses without a  coverage model tend to have very patchy sales….  We have seen that most businesses do not have.

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