The ability to see how the product or family of products are performing as compared to other products.

It is product leaderboard.

Without a product 360 dashboard, it is labor intensive work to determine what all the product has been used,  who has purchased it.

And answer questions like:

• Who bought which version of the product?
• When is that product due for a replacement/upgrade?
• What is the top line contribution of the product?
• Does the product have potential to be a cash generator?
• Are a few customers buying this or does a larger product base buy it?