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Margin refers to the difference between the cost of a product and its selling price. Margin can be negative or positive.
A significant number of businesses run on revenue reports and very rarely think about margin by customer, by product, by sales representative or by time period.
By aligning sales & marketing departments, analyze your corporate profit margin gain to win an edge over your competitors. With high profit margins you can expand the business, pay more dividends and pay more to your employees to keep them motivated and happy.
Thrive and expand margins while your competitors struggle with Covid.