Your churn rate is the percentage of your customers that leave or join your service over a given time period.

Reduce the customer churn to avoid the roadblock caused by it because churn rate is a critical factor in how investors view your company. Having the ability to accurately predict future churn rates is necessary because it helps your business gain a better understanding of future expected revenue.

The cost of acquiring a new customer is 5x times to the cost of retaining the existing customer. The probability of selling to a brand-new customer is just 5-20%. Churn helps your competitors because negative customer reviews hamper the image of your business.