Nimesh Jaspal did Demand Generation at IBM Marketing. He ran a campaign that costed $100,000 and got $6,000,000 back directly associated to that campaign an event celebrated on a global basis internally. It was the data and (offer) relevancy that has stayed.

Nimesh, through college, worked at a manufacturing and distribution company and the owner of this company gave Nimesh the flexibility to meet the college schedule. Years later, this company went through dissolution proceedings found that the revenue coming in was hiding operational issues. Nimesh realized that the dashboards and analytics required were cost prohibitive and this led to the creation of 1Decision. A born in the cloud analytics platform that productized consulting and that took data from multiple ERP and CRM systems, etc. etc. and produced a report of

1Decision was a product marvel but a commercial failure. It is this commercial failure that focused Nimesh on the RevOps and digitization.